This is an initiative to look at how Pewsey Vale can attract more tourists and keep them here for longer with the economic benefit that ensues.
An event was held at the Pewsey Heritage Centre on 30th September 2014, which was attended by just over 40 local tourism-related business people.
The mediator for the event was Patrick Wilson (Chair of Pewsey & District Chamber of Commerce; Vice-Chair of PCAP) and the speakers were as follows:
| Pewsey Heritage Centre | Mike Asbury | Manager, Pewsey Heritage Centre | |
| Tourism in Wiltshire & the Pewsey Vale | David Andrews | Chief Executive, VisitWiltshire |  |
| LEADER Funding & Opportunities | Dawn Hamblin | LEADER Programme Manager, North Wessex Downs Action Group | |
| North Wessex Downs Update | Oliver Cripps | Director, North Wessex Downs AONB | |
| Treasure Trails | David Gill | Managing Director, Inspirational Media | |
| How a Tourism Partnership Works | Tony Aldridge | Devizes Tourism Partnership | |
17 October 2014 at 10:09
This report consolidates information from the presentations and feedback from the attendees and advises on next steps as a result of the Tourism Matters event.